withqwerty does the work so football people can focus on football.

I work closely with clubs and the companies around them to understand what is getting in the way, on the pitch and off it. Then I help with the part that fits: automating the jobs that eat into people's week, building the internal tools they keep asking for, or putting AI to work where it actually helps.

I start from how your people work today, not from an ideal setup that is always a year away. The aim is to make the process you already have better, and someone's day easier now.

withqwerty is one person in London, Rahul Keerthi, for now. The long-term aim is a team that takes on long-horizon football problems with human-shaped tools and AI. If you have a job to automate, a tool your team keeps asking for or a place AI might help, write to me with the question as you have it.

What I do

Automation

My own projects run from Slack. Each one reports there, asks for my attention only when something needs it, and waits for my word or my hand only then. I set up the same for the jobs that eat into your week.

For example · The Reep Register's provider fetches and the monitor that checks its server every five minutes, the Media Centre series, the scorigami live desk.

Internal tools

The tools a team keeps asking for, built around how people already work, from the data model to the deploy, and supported after launch.

For example · A new platform built into a Premier League club's systems, and WQ Studio, where the social charts are reviewed before they post.

Working with AI

AI put to work where it actually helps, with checks around it, and left out where it does not.

For example · Nutmeg, a plugin for any AI agent that works with football data the way an analyst does, with IDs from the Reep Register, and Football Docs, documentation for 31 football data providers and tools, searchable from an AI assistant.

Three caps

  1. A crimson velvet international cap with gold braid and tassel, its shield embroidered with a 1.

    Consultant 2010-26

    • Eight years at Cartesian, a telecoms strategy consultancy (2010 to 2018), across the UK, the US and Africa.
    • Regulatory and strategy work for telcos and regulators. Wrote the RFPs and held the client from kick-off to delivery.
    • In football: contracted by a Premier League club through summer 2026 to build a new platform into the club's systems.
  2. A charcoal-black velvet international cap with gold braid and tassel, its shield embroidered with a 2.

    Product person 2020-26

    • Five years at Awell Health, a 12-person health-tech company (2020 to 2025).
    • Led a three-person squad on Shape Up, wrote the pitches, deputised for the product manager, and was forward-deployed into healthcare provider engagements.
    • Here: FPL Genius, Teamsheet and footyapps, each framed, shipped and supported by one person.
  3. A bottle-green velvet international cap with gold braid and tassel, its shield embroidered with a 3.

    Solo developer 2025-26

    • Everything on the fixture list below, from data model to deploy.
    • The Reep Register, Campos, Nutmeg and Football Docs: the shared kit.
    • The bot behind the Media Centre, and the pipelines that feed it every morning.

The fixture list

December 2025

  • QFAXvad-heavy score appsLive scores in the old Ceefax style, with no ads and no betting. iOS, Android and the web.Retired

January 2026

  • OPPSvyour rivalsA push alert the moment a rival loses, concedes or has a player sent off.Retired
  • myTeamvtwenty apps for one clubFixtures, stats, transfers and news for one Premier League club, with no ads and no sign-up.Retired

February 2026

  • footyappsvapp-store searchA reviewed directory of football apps, and the home of footyapps TV and Shows.Live

March 2026

  • Nutmegvgeneric coding assistantsA plugin for any AI agent that works with football data the way an analyst does: eleven skills, with provider facts from Football Docs and IDs from the Reep Register.Beta
  • Football Docsvscattered provider docsDocumentation for 31 football data providers and tools, searchable from an AI assistant through one MCP server.Beta
  • The Reep Registervmismatched IDsOne open ID for every player, team and match: 3.1M+ entities and 15.8M+ provider bridges across the IDs 35 data providers use. SkillCorner is its first official data partner.Live

April 2026

  • Camposvredrawing the shot mapReact components and provider adapters, so a shot map or pass network starts from working parts.Beta

June 2026

  • open-footballvscattered open dataA curated map of free football datasets, and what each one is good for.Live

July 2026

  • FPL GeniusvluckMarks each Fantasy decision on how good it was when you made it, not on how the points fell.Live

September 2026

  • Teamsheetvthe daily game slotA daily squad-picking game on twenty years of real player ratings, scored out of 114.Live

October 2026

  • footyapps.com/showsva podcast app for every showFootball podcasts, video shows and YouTube channels in one player, with chapters, transcripts and clip search.Live

Next fixture: yours?

Automation, internal tools or AI.

getintouch@withqwerty.com →